anyspacedirect news

Employee engagement is key to innovation and competitiveness

24th August 2010
Businesses must ensure employees are fully integrated into the company’s operations if they are to take advantage of new opportunities, according to the McLeod report.

Commissioned in September to put forward recommendations on promoting employee engagement, the recently published McLeod report recommends that Government support be given to ensure the employer-employee relationship is consistently central to business strategy.

Specifically, the Government has been encouraged to raise awareness of employee engagement benefits and provide strategic support to companies considering implementing more robust employee engagement programmes.

In addition, a special sponsor group to boost understanding of employee engagement has been set up, with several high profile senior HR professionals agreeing to support the group. These include Jackie Orme, chief executive of the CIPD and Justin King, CEO of Sainsbury’s.

The author of the report, engagement expert David MacLeod, feels engagement centres around enabling people to be the best they can be. “Whether we are in a downturn or in better economic times,” he says, “engagement is a key to innovation and competitiveness.”

According to recent research from the Chartered Management Institute (CMI), 85% of employees would like to be treated as ‘high potential’ by their employer but very few actually achieve this. Just 2% claim their organisation regards everyone as talent and rewards them accordingly.

Companies looking to increase productivity in the post-recession slump should consider the benefits of employee engagement. With more and more staff willing to jump ship if they are not happy with their jobs, employee engagement emerges as one of the best ways to retain key talent at such a crucial time.
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