anyspacedirect news

Finding the right domain name for your business

29th June 2012
A domain name is one of the first things a potential customer will see of your business. It not only represents your business but it is your digital brand too. As it is often the first point of contact for many customers or clients it is important that you make the right choice when selecting an available website URL.

If you are a relative newcomer to the digital world then let us provide you with a few pointers to take your first steps in creating a valuable online presence for your firm.

Aim for a short and sweet domain name

It is highly recommended that businesses look to secure as short a domain name as possible. They tend to look more professional and can be branded far more easily. Consequently shorter URLs often to come at a greater cost but this can pay dividends in the long haul.

Don’t be afraid to be unique

The main issue many businesses have is that the most obvious domain names were snapped up years ago. This has made it increasingly difficult for firms to establish themselves without an identifiable domain name. Subsequently, it may be a good idea to choose an entirely unique business name. However, be careful not to be too outlandish as this may require substantial and expensive branding to ensure customers understand what you are all about.

Opt for .com

Most businesses choose a .com domain if available as this is the most common suffix on the web. Non-profit companies may decide to operate as a .org, while British-based businesses who will be working exclusively with British customers may consider a .co.uk suffix. However, a .com domain should be your primary concern to maximise online coverage and ensure customers can find you easiest.

Optimised for keywords

Before you select your chosen domain name you may wish to consider the relevant keywords that web users will use to find your business online. For example people may search ‘estate agents in Birmingham’. If you are an estate agent in the West Midlands you may consider including some of these phrases into your domain name to increase the chances of relevant organic traffic entering your site. You may wish to use the Google keyword tool to find relevant keywords attracting sufficient traffic.

Start your business off on the front foot in the digital sphere and secure a domain name that complements your product or service.


More marketing advice for SMEs

Four easy ways to embrace social media
Five reasons businesses should have a website
A beginner's guide to A/B testing
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