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Guide to hosting an industry seminar

17th June 2011
One of the best ways to increase business is to host an educational seminar. The beauty of a seminar in your chosen field is that it costs you little to create and market, in fact it may pay for itself if you attract new clients off the back of your insightful commentary.

You may have an innate fear of public speaking, but with careful planning your industry seminar can be extremely successful. If you are an expert in your field you should take great confidence from the fact that people will pay money to listen to what you have to say.

Who are you presenting to?
Before you begin it is important to know your target audience and the reason for hosting the seminar in the first place. If your answer is simply to generate new business leads then you will need to consider the types of businesses and entrepreneurs that you will aim to invite to your seminar. Marketing a seminar can be done digitally and through newspaper and magazine advertising. Be sure to ask for an RSVP so you can arrange a rough seating plan and ensure you have enough materials to go round.

How will you present your seminar?
Once you’ve decided on the purpose of your seminar and the target audience the content of the presentation should, in many ways, write itself. In today’s technology-driven world presentation software is a quick and painless way to display your knowledge. Always ensure you have hard copies of your presentation to hand if for some reason you encounter computer problems.

Practice makes perfect
Before standing to address the masses it is in your best interests to arrange a dress rehearsal of your industry seminar. Practice your lines and any facts as often as possible so that the presentation becomes natural and less rigid. Become familiar with your surroundings as well as the content you’re presenting, so ensure you are up to speed with using any technical equipment that will enhance your event.

When the time comes to present it for real you should always keep in mind that you are the expert and that industry contacts have chosen to attend to learn information that will add value to their business. A positive attitude will ensure a solid presentation and potentially, new business leads.
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